Decoding Millennials – debunking the myths of a generation

millennial /mɪˈlɛnɪəl/ Noun A person reaching young adulthood in the early 21st Century Millennials, Gen Y, Gen Z, Gen Why, The Lazy Gen, Echo Boomers, MyPod Generation. So many different names and yet we all know what they refer to – those bunch of entitled kids who walk around with their nose buried in their…

Marketing trends to watch out for in 2017

The new year has arrived and it brings with it a whole new world of possibilities for the enterprising marketer. It’s a time for contemplation on past mistakes and future innovations, and the future has a lot in store. With the advent of various new media and growing innovations in the existing ones, it has…

Segmentation, Targeting and why your Brand needs it

Identifying and reaching your target market :- Segmentation and targeting are the most important tools for any business to develop and grow. A basic explanation of market segmentation and targeting would mean rooting out the most relevant group of customers, whose needs your product can satisfy. When you have a product or service to offer,…