Mercedes-Benz Fashion Week Australia 2018

Starting May 13, get ready for a week of glamour, fashion and culture with Australia’s most innovative fashion designers, red carpet celebrities and retailers! It’s time for Mercedes Benz Fashion Week Australia (MBFWA). Sponsored by Mercedes Benz, this event has been captivating the fashion industry since 1996. Brainchild of the public relations consultant and magazine…

The Onion Shaped Domes of Russia, their History and Significance 

Russia has a long and cultural history in the arts that covers everything from literature, painting, music and even architecture. Speaking of architecture, let’s talk about the colourful and humongous onion shaped domes also called helmet or pear-shaped domes of Russia. Have you ever wondered what is the purpose of these domes and why were…

Crafting Perfect Instagram Stories for Your Brand

Instagram – the place where #aesthetics really comes to play. It is an app that has revolutionised the way we view photographs in the smartphone age. With filters and easy functionality, Instagram is a hit amongst most people, cutting across ages, genders and genres. This is why, it is no surprise that as of the…

Top Marketing Podcasts of 2018

No matter where you are looking on the internet, you’ll realise that podcasts are all the rage. If you’re well informed on ‘what’s hot’ in the online world you’d aware of the immensely popular investigative journalism series Serial. If you keep surfing around, you will find podcasts tackling everything from comedy, history, entertainment and even…

Tribal tattoos of Africa

Humans have marked their bodies with tattoos for thousands of years. These permanent designs—sometimes plain, sometimes elaborate, always personal—have served as amulets, status symbols, declarations of love, signs of religious beliefs, adornments and even forms of punishment. The word tattoo comes from the Tahitian “tatu” which means “to mark something.  One of the most striking ones you…

The Commonwealth Games are the talk of the town right now.

Commonwealth Games If we had to draw one difference between the Commonwealth Games and the Olympic Games, it’s that the Commonwealth Games are also a celebration of the common features and attributes shared by states under the British Commonwealth. In fact, the Commonwealth Sporting Movement is an extension of the Games. Through the power of sports, there…

All you need to know about micro-content

All you need to know about micro-content As any marketer would be aware, social media is and always has been a very dynamic field. What began in the early days of Myspace and Orkut has now evolved into a universe of different platforms catering to millions around the world. However, social media platforms too have…

The Cultural Significance of Black Panther

The Cultural Significance of Black Panther The cultural significance of Ryan Coogler’s Black Panther has become a significant point of discussion for African American actors, especially considering the sometimes strained relationship between Hollywood and black actors throughout the years. Historically speaking, African people in movies have been portrayed in a caricature that magnifies a raw,…

Biennale of Sydney 2018 – ‘Superposition’

The Biennale of Sydney is an international festival that happens once in every two years in Sydney. This festival holds importance in the multi-cultural aspect as it is a platform where people showcase visual contemporary arts like drawings, ceramics, paintings, sculptures, printmaking, designs, crafts, photography, architecture, etc. from all around the world. People travel from…

The 90th Oscars

Oscar is the nickname for a gold statuette given as an Academy Award to the ones who win the best actor, best actress, best director, best picture, etc. It is basically the annual presentation of the Academy Awards; this year is going to be the 90th Academy Awards ceremony that will be presented by the Academy of…

Top Video Marketing Trends in 2018

As predicted by digital pundits across the globe, video marketing has indeed come into its own in the past year, especially in the digital space. More and more brands are turning towards videos to get their message across to audiences in new and innovative formats. But like all media, video marketing too comes with its…

Hollywood’s Powerful Response to the #MeToo Movement

What is the #MeToo movement? Have you been seeing this all across your social feeds? Well, this phrase has been posted online millions of times, often with an accompanying personal story of sexual harassment or assault. The response on social media includes posts from several celebrities; also, many stories of sexual violence were shared. As…