Understanding Ramadan- The Holy Month Of Fasting

As we approach the Islamic holy month of Ramadan, let’s take a moment to delve deeper into what it’s all about. We are all aware of the intense fasting it entails, but there is so much more to this important month. Ramadan, or as it is sometimes referred to, Ramzan, is a practice deeply embedded…

India’s summer romance with mango – the king of fruits

The word ‘summer’ means so many things to so many people across the globe. Whether you relate it to holidays, beaches, ice-creams or blockbuster movies, summers usually usher in a wave of happiness and positivity into the lives of people. Indians in particular, relate summers to something very unique to the beautiful subcontinent – mangos….

The challenges and benefits of intercultural marriages

Anybody who has lived in Australia for the past decade or so is privy to one very important fact – the face of the country is evolving and at a radical pace. Like so many great nations of the world, Australia too has attracted migrants from all over the globe but in the past few…

Pepsi vs Heineken – How they both got it wrong

A very wise man once said that the internet is the first thing that humanity built, that humanity doesn’t understand. The internet is such a place where anything can go from right to wrong in a jiffy. As we are slowly and gradually moving towards a ‘progressive’ society that is open, transparent and empathetic, many…

These movies gave multiculturalism a whole new meaning

Cinema has always provided us with an incisive look at our society. As times change, so do the trends that govern the socio-cultural framework of our lives. And cinema is often one of the first art forms to catch on. With the world slowly becoming a melting pot of varied cultures living within the same…

Mastering The Art Of Marketing On Instagram

They say a picture speaks a thousand words. Instagram, a photograph and video sharing platform, is the optimal platform for you to showcase what your company or brand has to offer. Instagram has the capacity to reach to over 300 million users. About 70% of the users check this social media platform at least once…

Easter Traditions Around The World

Easter marks the resurrection of Jesus on the 3rd day after his crucifixion. It is commonly known as ‘Pascha’ or ‘Resurrection Sunday’ worldwide. The week before Easter is observed as the ‘Holy Week’ which celebrates the Last Supper, Crucifixion and the Resurrection. Easter is celebrated all around the world with a lot of pomp and…

Ten Internet slang words you should know in 2017

What is the language of the Internet? Is it English you say? Think again. The diverse and varied inhabitants of the online sphere speak in a lingo that might be sound familiar to English speakers from the last century, but the words are all wrong. ‘Lit’ does not mean to set something alight and ‘woke’…

Top brands that practice Multicultural Marketing

  Advertising has always been about crafting the most engaging message tailor-made to appeal to your audience. If you are selling used cars to suburban families looking for a minivan, you will try to talk to them in a way that they best understand. And for a long time for brands across the globe, it…

Tips for working with people from different cultures

Our workplaces are wonderful little microcosms of the society that we live in. And with Australia becoming such a melting pot of cultures, our work environments too have become fairly multicultural. Interesting as this may be, one might end up committing faux-pas without even being aware of it. It’s very easy to offend somebody belonging…

Top 5 examples of brands using Facebook Live

A new report by Cisco states that by 2019, four-fifths of the global Internet traffic will be in the form of videos. This statistic may come as a surprise only to those who haven’t logged into the Internet in the past five years. Over the past decade, video content has transformed into the primary form…

The true essence of Holi – the Indian festival of colours

India’s religious diversity permeates every part of the country. From the tiniest of villages to the biggest of metropolitan cities, you will find people of various religions living together in close proliferation. So it comes as little surprise that this country boasts of a staggeringly large number of religious festivals. And yet, one of the…