Tribal tattoos of Africa

Humans have marked their bodies with tattoos for thousands of years. These permanent designs—sometimes plain, sometimes elaborate, always personal—have served as amulets, status symbols, declarations of love, signs of religious beliefs, adornments and even forms of punishment. The word tattoo comes from the Tahitian “tatu” which means “to mark something.  One of the most striking ones you…

The Commonwealth Games are the talk of the town right now.

Commonwealth Games If we had to draw one difference between the Commonwealth Games and the Olympic Games, it’s that the Commonwealth Games are also a celebration of the common features and attributes shared by states under the British Commonwealth. In fact, the Commonwealth Sporting Movement is an extension of the Games. Through the power of sports, there…

All you need to know about micro-content

All you need to know about micro-content As any marketer would be aware, social media is and always has been a very dynamic field. What began in the early days of Myspace and Orkut has now evolved into a universe of different platforms catering to millions around the world. However, social media platforms too have…

The Cultural Significance of Black Panther

The Cultural Significance of Black Panther The cultural significance of Ryan Coogler’s Black Panther has become a significant point of discussion for African American actors, especially considering the sometimes strained relationship between Hollywood and black actors throughout the years. Historically speaking, African people in movies have been portrayed in a caricature that magnifies a raw,…

Biennale of Sydney 2018 – ‘Superposition’

The Biennale of Sydney is an international festival that happens once in every two years in Sydney. This festival holds importance in the multi-cultural aspect as it is a platform where people showcase visual contemporary arts like drawings, ceramics, paintings, sculptures, printmaking, designs, crafts, photography, architecture, etc. from all around the world. People travel from…

The 90th Oscars

Oscar is the nickname for a gold statuette given as an Academy Award to the ones who win the best actor, best actress, best director, best picture, etc. It is basically the annual presentation of the Academy Awards; this year is going to be the 90th Academy Awards ceremony that will be presented by the Academy of…

Top Video Marketing Trends in 2018

As predicted by digital pundits across the globe, video marketing has indeed come into its own in the past year, especially in the digital space. More and more brands are turning towards videos to get their message across to audiences in new and innovative formats. But like all media, video marketing too comes with its…

Hollywood’s Powerful Response to the #MeToo Movement

What is the #MeToo movement? Have you been seeing this all across your social feeds? Well, this phrase has been posted online millions of times, often with an accompanying personal story of sexual harassment or assault. The response on social media includes posts from several celebrities; also, many stories of sexual violence were shared. As…

Urdu – a language that celebrates the multiculturalism of ancient India

India has always been a land of diverse cultures, an ancient melting pot of peoples from across the globe bringing their own rituals, traditions and languages into the country. Out of this age-old meeting of cultures, a language was born – Urdu. Currently, the official language of Pakistan and once regarded as one of the…

2018 Celebrates the Year of the Dog

The Chinese have their own traditions and ways of celebrating the new year. According to the Chinese calendar, every new year is based on the Chinese zodiac and the lunar calendar; which is a twelve-year cycle where each year is related to an animal sign. The signs are rat, ox, tiger, rabbit, dragon, snake, horse,…

Weirdest Jobs Around The World

Our nine-to-five jobs take a toll on our lives. We spend most of our time drafting emails and making presentations, yet somewhere in the world someone is getting paid for sleeping or picking out a colour for someone’s apartment or workplace. Yes, these are actual jobs. Professional sleepers are the ones who doze off while…

Why is it important to hire an ethnic marketing agency in Australia?

Unlike other countries, Australia is a country in which ethnic groups take a really high percentage of the overall market. There is a significant group of the Australian population that include people born overseas, or with one or more parents born overseas. Reports prove that 27.7% of Australia’s 23 million people were born overseas (6.4…