Top brands that practice Multicultural Marketing

  Advertising has always been about crafting the most engaging message tailor-made to appeal to your audience. If you are selling used cars to suburban families looking for a minivan, you will try to talk to them in a way that they best understand. And for a long time for brands across the globe, it…

Tips for working with people from different cultures

Our workplaces are wonderful little microcosms of the society that we live in. And with Australia becoming such a melting pot of cultures, our work environments too have become fairly multicultural. Interesting as this may be, one might end up committing faux-pas without even being aware of it. It’s very easy to offend somebody belonging…

Top 5 examples of brands using Facebook Live

A new report by Cisco states that by 2019, four-fifths of the global Internet traffic will be in the form of videos. This statistic may come as a surprise only to those who haven’t logged into the Internet in the past five years. Over the past decade, video content has transformed into the primary form…

The true essence of Holi – the Indian festival of colours

India’s religious diversity permeates every part of the country. From the tiniest of villages to the biggest of metropolitan cities, you will find people of various religions living together in close proliferation. So it comes as little surprise that this country boasts of a staggeringly large number of religious festivals. And yet, one of the…

The power of experiential marketing

Experiential marketing or engagement marketing is simply defined as a form of communication that people can actually experience. In other words, it is a type of messaging that can be seen, touched or actively engaged with in real time. In the past few years, experiential marketing has emerged as a powerful communication with many advertisers…

The need for Multicultural Marketing

Multicultural marketing or ethnic marketing is defined as marketing to one or more audiences of a specific ethnicity. This usually includes people outside the prime ethnicity of a particular region or country. In the past decade, multicultural marketing has evolved into a very important form of marketing mainly due to the growth of cultural diversity…

Decoding Millennials – debunking the myths of a generation

millennial /mɪˈlɛnɪəl/ Noun A person reaching young adulthood in the early 21st Century Millennials, Gen Y, Gen Z, Gen Why, The Lazy Gen, Echo Boomers, MyPod Generation. So many different names and yet we all know what they refer to – those bunch of entitled kids who walk around with their nose buried in their…

Virtual Reality – The New Medium

Virtual Reality. The year is 2017 and still, for many people, the term Virtual Reality implies little more than a novelty experience, a fad so to speak. Think back a couple of decades and this is exactly what people felt about mobile phones and the Internet. While many understood the obvious potential of these media,…

Famous expats and their love affairs with new cultures

Be it the lure of a foreign culture or simply the pursuit of a better life, throughout history a number of celebrities have left their homelands for distant shores. Thrust into the midst of an alien culture through either chance or choice, these individuals managed to internalise the new value sets while retaining the original…

Top 5 urban sub-cultures of 2017

Subcultures are microcosms that develop within the framework of an existing culture, often as a result of the norms and rules laid down by that culture. Urban subcultures have been seen to primarily originate in the youth of a country and often gain prominence across all demographics. Music serves as a strong catalyst in the…

Burns Night – A celebration of Scotland’s favourite son

No country favours its poets the way Scotland favours its most celebrated wordsmith – Robert Burns. Burns’ birthday, the 25th of January, is celebrated widely as Burns Night every year in Scotland and consists of elaborate meals accompanied by readings of Burns works as well as a tribute to the great poet. What began as…

Top 5 most endangered cultures from around the world

As modernization reaches even the farthest corners of the globe, more and more cultures are abandoning their traditions and heritage and have started embracing global ideologies. Progress is always welcome, but sometimes it comes at the cost of these rich indigenous people that are fast dying out. So before the inevitable march of time forever…