How Different Languages can Affect Marketing Campaigns

A common perception is that the visuals and images of an advert are the most important aspects of the overall content, which is understandable as it is the imagery that our brain registers first. However, a visual alone does not convey the message and that is the significance of the ad copy. The importance of…

The Influence of Ancient Roman Culture on Modern Society

From the creation of basic law and order systems to the development of democratic government processes, the influence of ancient Roman culture in today’s society is both significant and far reaching. Furthermore, the Romans played a massive part in shaping fine arts, literature, and music, while also making great advancements in the areas of city…

Video is the New Content King

Over the last decade, the landscape of digital marketing and advertising has seen a massive facelift in terms of how people consume content. Fewer and fewer desktop and laptops are being used; instead, people now prefer using their mobile phones and tablets for browsing the internet, watching movies and even shopping. Furthermore, digital technology is…

Equal Rights for All – Countries with the best pro-LGBT laws

Donald Trump’s recent statement on his ban of transgender individuals from serving in the US military were hardly out of character. “After consultation with my generals and military experts, please be advised that the United States government will not accept or allow transgender individuals to serve in any capacity in the US military.” Trump’s reasoning…

Is Hollywood finally fixing its problem of miscasting ethnic actors?

Movies like ‘Ghost in the Shell’ and TV series ‘Iron Fist’ have come under controversy for casting white actors in roles suited for ethnic nationalities. However, there have also been recent projects where Asian actors have landed mainstream roles, helping break typical casting stereotypes like the Asian martial arts expert and Indian computer programmer. The…

How Multiculturalism Helped Reshape Australian Cuisine

It’s no secret that Australian put a lot of love and effort into making some of the most delicious treats, both savoury and sweet. From delightful pavlovas to the iconic anzac biscuits, Australian foods have something to satisfy every type of palate. And one of the main reasons for this is the gradual evolution the…

The Influence of Jazz Music on Racial Tolerance in America

In the early years of slavery in the United States, African American black slaves were forbidden from talking about their masters. Jazz originated from the blues music that black slaves would use to talk in code about their hardships, particularly the oppressive nature of their servitude. In its essence, the blues was a form of…

Lost Cultures: The Story of the Sican People from Peru

Humankind has flourished over the globe, ever since our ancestors gathered the courage to go and explore the unknown. Since the time of the Homo sapiens and Neanderthals, civilizations have flourished and fallen, and accounts of many of these ancient civilizations have been lost in the annals of time. One such lost civilization is that…

Highlights from the Rock Werchter Festival 2017

Europe has plenty of Music Festivals to boast about. From iconic ones like Netherland’s Pinkpop Festival to mainstream household names like Belgium’s Tomorrowland, music festivals are a mainstay in Europe’s tourism and cultural landscape. In among these is another Belgium music festival—one that may not have the widespread acclaim of something like a Tomorrowland, but…

What Australia’s 2016 Census means for Marketers

On the night of Australia’s 2016 Census, the total count of residents in the country was 23,401,892. After adjusting for undercount and adding the number of residents overseas on census night, the Australian Bureau of Statistics (ABS) estimates the population to be around 24.4 million. Australia’s population is growing, and in an extremely multicultural way….

Multiculturalism in the Classroom

Everybody wants the best for their children: access to quality education, healthy nutritional food, caring and well-mannered friends. But most importantly, we want to raise them in an environment of trust and inclusion, an environment in which we can foster in them a sense of social responsibility so that they grow up to be the…