Lost Cultures: The Story of the Sican People from Peru

Humankind has flourished over the globe, ever since our ancestors gathered the courage to go and explore the unknown. Since the time of the Homo sapiens and Neanderthals, civilizations have flourished and fallen, and accounts of many of these ancient civilizations have been lost in the annals of time. One such lost civilization is that…

Highlights from the Rock Werchter Festival 2017

Europe has plenty of Music Festivals to boast about. From iconic ones like Netherland’s Pinkpop Festival to mainstream household names like Belgium’s Tomorrowland, music festivals are a mainstay in Europe’s tourism and cultural landscape. In among these is another Belgium music festival—one that may not have the widespread acclaim of something like a Tomorrowland, but…

What Australia’s 2016 Census means for Marketers

On the night of Australia’s 2016 Census, the total count of residents in the country was 23,401,892. After adjusting for undercount and adding the number of residents overseas on census night, the Australian Bureau of Statistics (ABS) estimates the population to be around 24.4 million. Australia’s population is growing, and in an extremely multicultural way….

Multiculturalism in the Classroom

Everybody wants the best for their children: access to quality education, healthy nutritional food, caring and well-mannered friends. But most importantly, we want to raise them in an environment of trust and inclusion, an environment in which we can foster in them a sense of social responsibility so that they grow up to be the…

Around the world in seven great novels

Literature has always been one of the surest indicators of cultural richness around the globe. Be it from the plains of the Indus, the highlands of Scotland or the forests of Germany, novels and stories have been a favourite form of cultural self-expression for man. What originally began as word of mouth fables narrated by…

Bordeaux Wine Festival: Everything you need to know

Bordeaux is known for its picturesque locales, and was recently declared a world heritage site by UNESCO. The city is a popular tourist destination that hosts over 5 million visitors annually, and is packed with cafés and food trucks, making it a haven for foodies from around the globe. Every year, This famous city in…

Multiculturalism: the Answer to Terror?

Crafting a plan to deal with the ever-looming threat of terrorism is no child’s play. World leaders are still stumped when it comes to devising policies to prevent terror attacks without antagonizing or alienating a section of the world’s population. Canadian Prime Minister Justin Trudeau hit the nail on the head with his statement on…

Effective LinkedIn Strategies for B2B Marketing

Unlike B2C marketing, marketers are yet hunting for the secret ingredient that will lead them to success in B2B marketing, especially in the digital space. Earlier, some of the commonly employed B2B strategies were using channels such as newspapers, television, radio and posters or billboards. Today, masses have migrated online and hence the process of…

Understanding Ramadan- The Holy Month Of Fasting

As we approach the Islamic holy month of Ramadan, let’s take a moment to delve deeper into what it’s all about. We are all aware of the intense fasting it entails, but there is so much more to this important month. Ramadan, or as it is sometimes referred to, Ramzan, is a practice deeply embedded…

India’s summer romance with mango – the king of fruits

The word ‘summer’ means so many things to so many people across the globe. Whether you relate it to holidays, beaches, ice-creams or blockbuster movies, summers usually usher in a wave of happiness and positivity into the lives of people. Indians in particular, relate summers to something very unique to the beautiful subcontinent – mangos….

The challenges and benefits of intercultural marriages

Anybody who has lived in Australia for the past decade or so is privy to one very important fact – the face of the country is evolving and at a radical pace. Like so many great nations of the world, Australia too has attracted migrants from all over the globe but in the past few…

Pepsi vs Heineken – How they both got it wrong

A very wise man once said that the internet is the first thing that humanity built, that humanity doesn’t understand. The internet is such a place where anything can go from right to wrong in a jiffy. As we are slowly and gradually moving towards a ‘progressive’ society that is open, transparent and empathetic, many…