The tale of Krampus

Christmas – the time of the year that brings excitement and joy into our lives. Dedicated to the notion of love, happiness, and sharing, this holiday is what many look forward to the entire year. Christmas is pure and evil free – or is it? Some parts of the world like Austria, Germany, Slovenia, Hungary…

Christmas Ads: Which is your favourite?

  With the long-awaited festivities around the corner, leading brands gear up to leave their mark in the ad industry. Seemingly over the years, Christmas ads have become more and more competitive, with each brand wanting to create the best Christmas ad for the year. As an audience, we brace ourselves for the forthcoming creations,…

 Multiculturalism at the Box Office: The top grossing Foreign Films

Since the boom of technology in the 20th century, our world has been changed dramatically where we no longer live in a segregated world that was only affected by the economics close to home. Now, we constantly see the continuous integration of different traditions, customs, and societies. Multi-cultural societies promote the idea that no matter…

The role of music in bringing about social change.

Music – vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion. Although it is essentially a beautiful sound, it has its precise way of pulling at your heartstrings one melodious way or another. Everyone’s taste in music is subjective, some might prefer…

No shave November/ Movember: Campaigns and Culture

It’s the eleventh month of the year, which means bearded men fill the streets of every city. Suddenly all your male friends opt to look like Hagrid from Harry Potter and wear their mane’s with pride. All for the sake of men’s health issues but how much is campaign and how much is culture? Has…

Remember, Remember!  The 5th of November!

In the history of our planet, we have always celebrated victories and grand achievements with great pride. Therefore one must wonder why it is that England has been celebrating a grand failure every night on the 5th of November since the past 400 years. Guy Fawkes Night is the tradition that has actually been celebrated…

Halloween Around The World

Ask a kid what their favourite holiday other than Christmas is, and you can be confident they’ll pick Halloween.  Celebrated world-over on October 31st, the holiday’s traditions of ‘trick-or-treating’ and pumpkin carving are famous thanks to the numerous references in pop culture like movies and TV shows. However, the origins of Halloween are not as…

Ethnicity, Race and Sexuality in Advertising.

Multicultural marketing is a practise that has become more and more relevant with the onset of globalization. We live in a world that has become more accessible than ever, therefore why should the advertising be any different? The internet gives us access to all parts of the world which is why it is an unprecedented…

Multiculturalism in Fashion.

The term fashion refers to a practice or a popular style in clothing, footwear, non-apparel, make-up and sometimes body. Specifically, it is the trend in which the person dresses. Although the trends are fleeting and very often subjective, fashion itself is a constant. As quoted by Mark Twain “Clothes make a man. Naked people have…

Multiculturalism as an impact of globalization.

In order to understand the content of this blog, we need to first understand what globalization is and the degree to which it affects our lives. The definition of the term itself is “the increasing interaction of people through the growth of the international flow of money, ideas and culture.” It is mainly an economic…

Coffee culture through the ages.

No matter which part of the world we come from, or what culture we choose to follow, we have one thing in common; Coffee. Most of us can relate to our daily ritual of waking up and drinking coffee to energize our mornings, especially in today’s day and age where we follow a coffee culture…

Lost Cultures: The Ancient City of Pompeii

Of all the ancient civilisations, the Greeks and the Romans were the ones that reached the zenith in the fields of literature, art, philosophy, politics, and mathematics. It is rightfully said that the Romans and Greeks laid out the foundation of our civilisation today. But great gains are almost always accompanied by tragic losses and…