Around the world in seven great novels

Literature has always been one of the surest indicators of cultural richness around the globe. Be it from the plains of the Indus, the highlands of Scotland or the forests of Germany, novels and stories have been a favourite form of cultural self-expression for man. What originally began as word of mouth fables narrated by…

Bordeaux Wine Festival: Everything you need to know

Bordeaux is known for its picturesque locales, and was recently declared a world heritage site by UNESCO. The city is a popular tourist destination that hosts over 5 million visitors annually, and is packed with cafés and food trucks, making it a haven for foodies from around the globe. Every year, This famous city in…

Multiculturalism: the Answer to Terror?

Crafting a plan to deal with the ever-looming threat of terrorism is no child’s play. World leaders are still stumped when it comes to devising policies to prevent terror attacks without antagonizing or alienating a section of the world’s population. Canadian Prime Minister Justin Trudeau hit the nail on the head with his statement on…

Effective LinkedIn Strategies for B2B Marketing

Unlike B2C marketing, marketers are yet hunting for the secret ingredient that will lead them to success in B2B marketing, especially in the digital space. Earlier, some of the commonly employed B2B strategies were using channels such as newspapers, television, radio and posters or billboards. Today, masses have migrated online and hence the process of…

Understanding Ramadan- The Holy Month Of Fasting

As we approach the Islamic holy month of Ramadan, let’s take a moment to delve deeper into what it’s all about. We are all aware of the intense fasting it entails, but there is so much more to this important month. Ramadan, or as it is sometimes referred to, Ramzan, is a practice deeply embedded…

India’s summer romance with mango – the king of fruits

The word ‘summer’ means so many things to so many people across the globe. Whether you relate it to holidays, beaches, ice-creams or blockbuster movies, summers usually usher in a wave of happiness and positivity into the lives of people. Indians in particular, relate summers to something very unique to the beautiful subcontinent – mangos….

The challenges and benefits of intercultural marriages

Anybody who has lived in Australia for the past decade or so is privy to one very important fact – the face of the country is evolving and at a radical pace. Like so many great nations of the world, Australia too has attracted migrants from all over the globe but in the past few…

Pepsi vs Heineken – How they both got it wrong

A very wise man once said that the internet is the first thing that humanity built, that humanity doesn’t understand. The internet is such a place where anything can go from right to wrong in a jiffy. As we are slowly and gradually moving towards a ‘progressive’ society that is open, transparent and empathetic, many…

These movies gave multiculturalism a whole new meaning

Cinema has always provided us with an incisive look at our society. As times change, so do the trends that govern the socio-cultural framework of our lives. And cinema is often one of the first art forms to catch on. With the world slowly becoming a melting pot of varied cultures living within the same…

Mastering The Art Of Marketing On Instagram

They say a picture speaks a thousand words. Instagram, a photograph and video sharing platform, is the optimal platform for you to showcase what your company or brand has to offer. Instagram has the capacity to reach to over 300 million users. About 70% of the users check this social media platform at least once…

Easter Traditions Around The World

Easter marks the resurrection of Jesus on the 3rd day after his crucifixion. It is commonly known as ‘Pascha’ or ‘Resurrection Sunday’ worldwide. The week before Easter is observed as the ‘Holy Week’ which celebrates the Last Supper, Crucifixion and the Resurrection. Easter is celebrated all around the world with a lot of pomp and…

Ten Internet slang words you should know in 2017

What is the language of the Internet? Is it English you say? Think again. The diverse and varied inhabitants of the online sphere speak in a lingo that might be sound familiar to English speakers from the last century, but the words are all wrong. ‘Lit’ does not mean to set something alight and ‘woke’…